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Monday, May 2 • 9:30am - 10:10am
Creative vs. Creating: a Celebration of the Deus Ex-Machina

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The media and advertising industry, for the longest time has been defined by the creative community. The old time favorite "Big Idea" focused on the creative concept, has rarely given credit to the creators instead. Times have changed! In the past decade technology has become increasingly centric for modern creators turn ideas into reality, and has opened a whole new set of horizons for creativity. In this talk I will explore how this movement of creators is re-architecting the creative industry from the ground up, and how this is affecting the relationship between brands and people in the media and advertising industry.

avatar for Nico Abbruzzese

Nico Abbruzzese

Global Director of Creative Technology, Metalworks by Maxus
Nico has been an entrepreneur since his early 20s and has started 3 digital agencies throughout his entire career. Nico has subsequently held managerial key appointments in agencies like JWT/RMG Connect and STW Group as an Executive Producer and Head of Digital Strategy, respectively.Nico... Read More →

avatar for Metalworks by Maxus

Metalworks by Maxus

Metalworks is the creative technology division of global media agency, Maxus. It specialises in the use of Arduino, 3D printing and a host of other rapid prototyping tools to create interactive experiences and products.

Monday May 2, 2016 9:30am - 10:10am EDT