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Tuesday, May 3 • 3:25pm - 3:45pm
Creativity in Real-World Advertising

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A digital screen is a rich canvas. Ever decreasing pixel pitches, with plunging prices to match, enable a future where paper is replaced with immersive engagement and interactivity. This talk is all about the realm of creativity in remote engagement of these screens: how users can do stuff down here, and the affect is seen up there.

This can be done with any number of mechanics, such as using your mobile device as a remote control, or by standing on a platform to create a response. Talking specifically from an advertising perspective, it is interesting to hear how advertisers have taken command of these physical environments to create experiences not achievable in any other medium.

Experts
avatar for Marley Kaplan

Marley Kaplan

Head of Innovation, Kinetic
As Kinetic's Head of Innovation, Marley Kaplan is responsible for infusing innovation into the development of strategies that activate audiences on-the-move. By leveraging her expertise in consumer behavior, emerging technology, and key partnerships, Marley and her team connect brands with consumers in innovative and creative ways.  Marley's background of working with media agencies, global startups... Read More →
avatar for Paul Marcum

Paul Marcum

President, Truffle Pig
A true digital pioneer, Paul Marcum joined Truffle Pig, the agency founded by Snapchat, WPP and DailyMail as its President in October 2015 with 20 years of driving digital growth for brands and publishers.  Recent experience includes steering Bloomberg Media to category leadership in digital video and architecting GE's groundbreaking social and content marketing efforts.  He has been named to Ad Age’s Creativity 50 and his work... Read More →

Partners
avatar for Truffle Pig

Truffle Pig

Truffles are like great content. Rare, but sought by the most common of beasts. Meet Truffle Pig, a WPP, the Daily Mail and Snapchat joint venture.
avatar for Kinetic Worldwide

Kinetic Worldwide

Kinetic is the global leader in contextually connecting and activating audiences on the move. With over 50 offices in 30 countries worldwide, Kinetic has the scale, partnerships, and location expertise to deliver the most efficient and accountable media solutions. What makes us different is that we use insights, powered by data and technology, to understand the entire consumer journey, from the physical to the emotional. And we infuse these... Read More →



Tuesday May 3, 2016 3:25pm - 3:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

Attendees (31)