Creative Tech Week

Advances in technology are not only changing the way we live our lives, but they are changing the ways we can tell stories and creators can connect to viewers. As with every new medium, there is a period of exploration in discovering the language of that medium. Luxloop is constantly exploring ways that stories can be made more immersive and engaging through the use of technology. Our projects have included a documentary that is controlled by brainwaves, projected narratives that branch change based on a viewer's position, and a real-time vocal choir reading of conversations in social media. Our most recent project is called Overheard, a site-specific narrative audio experience inspired by the conversations that might be overheard at museums—like a couple on their first date or a docent sharing a behind-the-scenes story, a curator hurrying through the museum muttering to herself, etc. Visitors use a mobile-app, triggered by location-based technology, to follow the stories of a group of fictional characters experiencing and discussing the art and its meaning to them.