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Monday, May 2 • 11:05am - 11:20am
StoryDeck: Mobile Native / Fast Storytelling

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At Murmur we are focused on solving real world problems for our clients. We are particularly interested in how digital technology is impacting storytelling. One current problem large brands and publishers face is creating content that is made specifically for the mobile-web. Much of what is served on the mobile-web is content made for desktop that is simply responsively presented for mobile users.

With that problem identified we participated in the POV Digital Hackathon #8 and created a project that was affectionately referred to as Tinder for Storytelling. The idea is based around a story being told with a deck of cards. One overarching question is asked for the deck, and as users consume the story they swipe left or right to answer that question. The experience is immediate, fast and feels native to the mobile-web.

We call it StoryDeck (www.storydeck.me). The product launched in December 2015 and already has clients including AJ+, The Economist and New York Life using it. Learn as the partners of Murmur share the story of taking an idea from hackathon to product launch.

Experts
avatar for Mike Knowlton

Mike Knowlton

Partner, Murmur
Mike Knowlton is a digital veteran of 20 years, Mike has always pushed the boundaries of storytelling and technology. He founded the immersive storytelling community StoryCode. His work at StoryCode has created a vibrant cross-disciplinary community of innovative creators. StoryCode programs immersive media case study presentations, innovation workshops, and Story Hackathons.

Partners
avatar for Murmur

Murmur

Murmur is a hybrid studio/technology company that pioneers new forms of immersive, cinematic experiences.



Monday May 2, 2016 11:05am - 11:20am
NYIT AOB 1871 Broadway, New York, NY 10023

Attendees (33)