Creative Tech Week

At Murmur we are focused on solving real world problems for our clients. We are particularly interested in how digital technology is impacting storytelling. One current problem large brands and publishers face is creating content that is made specifically for the mobile-web. Much of what is served on the mobile-web is content made for desktop that is simply responsively presented for mobile users.

With that problem identified we participated in the POV Digital Hackathon #8 and created a project that was affectionately referred to as Tinder for Storytelling. The idea is based around a story being told with a deck of cards. One overarching question is asked for the deck, and as users consume the story they swipe left or right to answer that question. The experience is immediate, fast and feels native to the mobile-web.

We call it StoryDeck (www.storydeck.me). The product launched in December 2015 and already has clients including AJ+, The Economist and New York Life using it. Learn as the partners of Murmur share the story of taking an idea from hackathon to product launch.