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Tuesday, May 3 • 12:50pm - 1:10pm
Decoding the Space Between Maker and Marketer

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Octagon’s Sebastian Oddo will share his perspective as the digital lead at a global sports marketing and event agency and explain how he bridges the gap between tech creators and the brand marketers that employ their technology to engage consumers. Oddo will explore how the right technology-based activation can help brands create The Bliss Point – that moment when consumers decide to share their brand experiences with their friends, followers and networks. Oddo will also examine:

What makers and tech companies need to consider in order to make their technology work for agency and brand activations including: userx, space, light and other real life conditions

How to plan and solve for the inevitable factor of human error

How agencies and brands bring live activations to the digital space, and then amplify them broadly to engage with more consumers

How makers can build in measurement and post-event applications that allow their products to work harder for a brand

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Sebastian Oddo

Group Director / Digital, Octagon
Sebastian Oddo is a digital and technology strategist with twelve years of experience creating integrated marketing platforms. Through his computer science background, self-taught programming skills and strong passion for tech, Sebastian has embraced the opportunity to deliver digital... Read More →

avatar for Octagon


Octagon, is the world’s largest sponsorship consulting practice, managing and influencing some $3 billion in sponsorship-related spending annually. Octagon also is a pioneer and leader in athlete & personality representation and management. With more than 800+ employees worldwide... Read More →

Tuesday May 3, 2016 12:50pm - 1:10pm EDT