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Friday, May 6 • 10:40am - 11:40am
Crafting Immersive Experiences

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People are increasingly valuing experiences over products.  Brands are finding that speaking to consumers isn't as effective as creating relationships with them.  Immersive experiences allow for a genuine connection between the brand and the consumer that forges long lasting memories and a sense of shared ownership.  This panel will explore how harnessing creative technologies for immersive experiences can form deep bonds between brands and consumers.  In the process we will discuss the key technologies, risks involved, and proven results.

Moderators
avatar for Jake Lee-High

Jake Lee-High

Creative Director / CEO, Future Colossal
Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award winning innovation lab for experiential technologies in art and advertising. Prior to receiving his Master’s in Art and Technology from Massachusetts College of Art and Design, Jake ran an architectural consulting firm that designed retail and residential buildings throughout the western US. During this time, he actively showed installation and sound art... Read More →

Experts
avatar for Gabriel Liberti

Gabriel Liberti

Dave & Gabe
Dave & Gabe is an interactive installation studio that unites sound, light, and tactility into immersive experiences. They believe environments should be expressive, encouraging collaboration and amplifying the energy within. Working with artists and brands, they explore new directions in real-time animation, generative 3D sound, and physical design.
avatar for Stephen Martell

Stephen Martell

VP Creative Technology, Current Studios
Steve Martell is the VP, Creative Technology at Current Studios located in Canada and Brooklyn. After three years of commuting and over 350 flights, not only is he relieved to finally be living in one city, he is pleased to finally have the time to to share the experience. With a focus on emergent technology and experience design, Current has built a portfolio on the willingness to explore impossible ideas and execute when time is limited.
avatar for Sarah Stevenson

Sarah Stevenson

Founding Team, SH//FT

Partners
avatar for REVRIE

REVRIE

NYC-based Cinematic VR production house, dedicated to exploring the medium and bringing captivating narratives to life.
avatar for Future Colossal

Future Colossal

Future Colossal
Future Colossal is an award-winning innovation lab for experiential technologies in advertising, entertainment, & art based in NYC. Exploring the boundaries of technology & design, we create immersive spaces, both physical & virtual, that are memorable, playful, & interact with the viewer. Our team is comprised of designers, creative technologists, hardware fabricators, and coders working together to craft these unique... Read More →
avatar for Current Studios

Current Studios

Current Studios Inc brings together traditional video production, game development and mobile development teams with brilliant programmers skilled in the latest technologies to create stunning experiences that connect our clients and their brands with consumers like never before. | | Since 2000 Current Studios has been consistently solving problems with the philosophy that creative teams and programming brains working together lead to... Read More →



Friday May 6, 2016 10:40am - 11:40am
NYIT AOB 1871 Broadway, New York, NY 10023