Creative Tech Week

Stories are the oldest common ground that drives our fascination with new and unknown territories. A myth of an old time artist tells that he sold his soul to the devil at a crossroads to achieve his exceptional talent to entice audiences.

When the National Blues Museum (recently launched in Saint Louis) approached the digital group at G&A to tell the story of the Blues, we were looking for this extra measure, to bring museum visitors a step closer to feeling the Blues, through a series of interactive experiences.

This is the old story of the Blues, and the new story of how it's reborn in the process of envisioning and designing experiences that weave technology and non-technology objects into one canvas, and bring people into the story as creative participants.