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Thursday, May 5 • 3:30pm - 4:00pm
Guggenheim Near Me: Integrating Beacons with the Museum App

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On December 11, the Solomon R. Guggenheim Museum launched the Near Me feature in the Guggenheim app. Utilizing iBeacon technology to automatically present visitors with audio, video, and text related to the artworks and building features nearest to them, Guggenheim Near Me offers a site-specific experience for visitors as they move through the museum.

When a visitor opens Near Me, the screen displays information about nearby artworks and exhibitions. More than one hundred Bluetooth Low Energy iBeacons, transmitting signals at ranges that vary from five to fifty feet, have been installed in the Frank Lloyd Wright building to support this visitor experience. When a visitor using the Guggenheim app is within range of an iBeacon, content associated with it becomes visible in the app. The range of each iBeacon is calibrated to fit the Rotunda and Tower galleries, responding to unique architectural needs in different spaces.

The Guggenheim App team presents on the design and development of the Near Me feature, as well as observations since launch. Beacons will be present in the space for an on-site demonstration. The audience is encouraged to participate by downloading the free mobile app on either iOS or Android, available through this link: http://www.guggenheim.org/app.


Naomi Leibowitz

Associate Director, Digital Media and Rights, Guggenheim Museum
Naomi Leibowitz (Associate Director, Digital Media and Rights at the Solomon R. Guggenheim Museum) oversees the development, production and deployment of audio and video content for exhibitions, including in-gallery interactives. She also develops and manages enhancements to mobile... Read More →
avatar for Sarah Outhwaite

Sarah Outhwaite

Director, The Rendezvous
Sarah Outhwaite is a New York-based spatial media artist. Her performance-media pieces installations and video works have premiered at The CCF (Cambodia), Location One, Theatrelab, Juilliard's Center for Innovation in the Arts, Dau al Set, and BAM's Harvey Theatre (New York). She... Read More →

Thursday May 5, 2016 3:30pm - 4:00pm EDT
Clemente Center