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Monday, May 2 • 3:20pm - 3:40pm
Once upon a place: Storytelling in Physical Space

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At Second Story we design bespoke interactive experiences across the cultural and brand space and across digital and physical channels. While our projects are story-driven our process is lab-driven, ensuring a human connection powered by technology innovation.

In this talk I will share the story behind Second Story with a sneak peek into our storytelling process, concept development, UX practice, and methodologies for prototyping. These behind the scenes processes allow us to create dynamic and multi-sensory people-centered experiences that convey complex ideas and narratives in engaging ways.

An overview of our projects and case studies will show a common thread, an invitation to participate and weave your own story: The Second Story.

avatar for Adi Marom

Adi Marom

Associate Creative Director, Second Story- Sapient
Adi is Associate Creative Director and Experience Designer at Second Story NYC. She designs innovative interactive experiences and responsive environments for brands and cultural institutions, leading efforts from conception through implementation. Previously, Adi lead the design... Read More →

avatar for Second Story Interactive Studios

Second Story Interactive Studios

Second Story, part of SapientNitro, is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. We conceptualize, design, and develop projects that educate, immerse, and activate across the cultural and brand... Read More →

Monday May 2, 2016 3:20pm - 3:40pm EDT