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Thursday, May 5 • 10:10am - 10:30am
The Rising Trend of Usability

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This has been the decade of mobile UX. Since iPhone 1, with the leather backgrounds and glassy buttons, all the way to now with the large 2D titles and with not a single drop shadow in sight, we have witnessed a rapid evolution towards the optimal usability that we see today. 
Things appear to be settling down, with every silicon startup reverting their website to a $30 Wordpress theme because the full-width responsive video backgrounds and embedded fonts are really all they could ever want. 
However, there is something big coming, and the likes of Snapchat have thrown a grenade back into the UX universe just when we thought the largest changes had already occurred. I will be analyzing the trailblazing design decisions that have led Snapchat to become the fasting rising social network and a formidable threat to Facebook’s dominance in the months and years ahead.

avatar for Mike Gamaroff

Mike Gamaroff

Creative Director, Squeeze
Specialist in emerging and converging media landscape, with a focus on IoT, mobile, digital and social media. Since 1998, I have worked for leading digital agencies and companies in a wide mix of disciplines such as creative direction, programmatic buying, data logic and software... Read More →

Thursday May 5, 2016 10:10am - 10:30am EDT