At Second Story we design bespoke interactive experiences across the cultural and brand space and across digital and physical channels. While our projects are story-driven our process is lab-driven, ensuring a human connection powered by technology innovation.
In this talk I will share the story behind Second Story with a sneak peek into our storytelling process, concept development, UX practice, and methodologies for prototyping. These behind the scenes processes allow us to create dynamic and multi-sensory people-centered experiences that convey complex ideas and narratives in engaging ways.
An overview of our projects and case studies will show a common thread, an invitation to participate and weave your own story: The Second Story.
Product personalization is the future focus of nearly every industry. However, in an effort to deliver mass customization on a global scale there remains a gap between physical human body shape and digital application. The primary challenge has been how to re-create accurate 3D digital body shape in a way the computer can understand. If you could teach a computer to understand your body shape, what applications, services or products would that unlock for you as a user or a business? Join Tyler Parker, Software Engineer at Body Labs, to understand how accurate 3D digital body shape will reshape the way you interact with the products, services and design applications you use today and in the future.
We are living in a truly fascinating time for not just tech and creativity but culture as a whole.
It seems like almost everyday there is a new hot technology, emerging platform, or new demand from consumers and audiences that many a times didn’t exist even the week before. Hashtag struggle. We’ll discuss how you as an organization or individual can cut through the noise and get to the good stuff.
Whether your an independent artist, a boutique studio or a multinational corporation you need to scale.
Dig into tips, best practices and lessons for creative enterprises small and large.
We're moving toward a world where the objects and spaces around us are imbued with a level of interactivity far richer than the phones and laptops that we spend so much time with today. As this transition takes place, it will no longer be meaningful to distinguish between the “interface” to an object or space and the object or space itself. As we shift away from traditional display screens, we need a new set of design principles to ensure that the interactivity we bring into the physical world enhances our daily experience rather than detracting from it, and that it connects us to each other rather than isolating us. Our designs should empower people to be the authors of their own experiences.
James Patten will present a series of design principles and related projects, drawn from Patten Studio’s interactive activations and internal R&D work, that highlight the studio’s vision for our future relationship to technology.
Why can’t a sword be used to create an art piece? What if spirit animals followed you on a bike ride? Shouldn’t a pool light up with animations when you jump in? At Red Paper Heart, these are the odd questions that they ask each other – and they’re about playing with users expectations of physical objects. Enter the transformative world of interactive installations. Responsive technology can redefine the rules for even the simplest of objects by changing their function. Deftly alternating between gratifying and confounding deep-seated expectations can create surprising moments of delight. In this session, Daniel will talk about swords, music boxes and how they created surprisingly immersive art installations with them. And why cats can’t hold swords.
We think of ourselves as physical beings inhabiting a physical world - and yet we are discovering that our awareness, our communication, and the activities we engage in are increasingly in the digital world.
Over the coming 10 years, we will experience the merging of digital and physical into a connected experiential environment that anticipates our needs and desires, automatically configures the spaces we inhabit and interacts in personalized ways with each of us as we move through this environment. Moreover, we will cease to use the term “digital” as it will no longer add any meaning to our always-online, always-connected way of life.
In this talk, Neil will explore pertinent current and near-future trends and innovations, extrapolate what we can expect to emerge over the coming 10 years and beyond, and provoke conversation around how our practices will evolve to enable the creation of this future.
