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Industry Hub [clear filter]
Monday, May 2
 

9:15am

Industry Hub Welcome
Welcome from our Creative Tech Week Co-Founder, Dawn Barber;
New York Institute of Technology (NYIT) President, Dr. Edward Guiliano;
and New York City Economic Development Corporation Sr VP, Kate Daly.

Experts
avatar for Dawn Barber

Dawn Barber

co-founder, NY Creative Tech Week
Creative Tech Week, co-founder
avatar for Kate Daly

Kate Daly

Senior Vice President, NYCEDC
avatar for Edward Giuliano, Ph.D.

Edward Giuliano, Ph.D.

President and CEO, New York Institute of Technology (NYIT)
Edward Guiliano has led New York Institute of Technology (NYIT) to worldwide prestige, particularly in the fields of architecture, medicine, communications, engineering, business, and education. An eloquent spokesman and advocate for the environment and sustainability, global... Read More →

Partners
avatar for NYC Economic Development Corporation

NYC Economic Development Corporation

NYCEDC is the City’s primary engine for economic development, charged with leveraging the City’s assets to drive growth, create jobs, and improve quality of life. We are an organization dedicated to New York City and its people. We use our expertise to develop, advise, manage... Read More →
avatar for Terry Nauheim

Terry Nauheim

Associate Professor/Chair, NYIT
Terry Nauheim is an audiovisual artist, associate professor, and Chair of NYIT’s Department of Digital Art & Design. As an artist, she explores sound and visual relationships through digital media, drawing, and installation. She has exhibited her artwork at the Bronx Museum of the... Read More →


Monday May 2, 2016 9:15am - 9:30am
NYIT AOB 1871 Broadway, New York, NY 10023

9:30am

Creative vs. Creating: a Celebration of the Deus Ex-Machina
The media and advertising industry, for the longest time has been defined by the creative community. The old time favorite "Big Idea" focused on the creative concept, has rarely given credit to the creators instead. Times have changed! In the past decade technology has become increasingly centric for modern creators turn ideas into reality, and has opened a whole new set of horizons for creativity. In this talk I will explore how this movement of creators is re-architecting the creative industry from the ground up, and how this is affecting the relationship between brands and people in the media and advertising industry.

Experts
avatar for Nico Abbruzzese

Nico Abbruzzese

Global Director of Creative Technology, Metalworks by Maxus
Nico has been an entrepreneur since his early 20s and has started 3 digital agencies throughout his entire career. Nico has subsequently held managerial key appointments in agencies like JWT/RMG Connect and STW Group as an Executive Producer and Head of Digital Strategy, respectively.Nico... Read More →

Partners
avatar for Metalworks by Maxus

Metalworks by Maxus

Metalworks is the creative technology division of global media agency, Maxus. It specialises in the use of Arduino, 3D printing and a host of other rapid prototyping tools to create interactive experiences and products.



Monday May 2, 2016 9:30am - 10:10am
NYIT AOB 1871 Broadway, New York, NY 10023

10:15am

White Labeling and the Business of Creative Technology
Our industry is rife with whilte labeling, the practice of agencies and brands having artists sign work-for-hire agreements that nullify their right to own their hard-earned intellectual property, credit their work, and often times be paid fairly--or if at all.

One of our core missions at META is to put an end to this practive, and we've developed tricks and tools to ensure artists are being represented and resourced properly for the work at hand. 

Come explore this topic with us as we look to build a better future for creative technologists.

Experts
avatar for Justin Bolognino

Justin Bolognino

CEO, META
Founder/CEO at META | Designer/Curator LAB @ Panorama #SynchronicityArchitect Justin Bolognino’s (the “g” is silent) endeavors are threaded by experiential, real-time design and technology focused on revealing hidden human connections. The “Synchronicity Architect” is Founder... Read More →

Partners
avatar for META

META

META
META creates multi-sensory experiences that ignite the human spirit with story, technology and design. Our global network of Experience Directors inspire changes in human behavior by combining intelligent ideas, beautiful artistry, spirited music, interactive technology, trending... Read More →


Monday May 2, 2016 10:15am - 10:35am
NYIT AOB 1871 Broadway, New York, NY 10023

10:40am

My Experience Is Better Than Your CPM
Building a killer interactive experience is dependent on a multitude of variables. Many of which, have absolutely nothing to do with the programming or visuals. So what actually goes into experience design?
 
At Pearl Media, we have built dozens of interactive experiences for brands and agencies. Through our seasoned efforts, we have gained a wealth of knowledge in the subject. Please join Anthony Petrillo and Daniel Odham as they share our Five Pillars of building an interactive experience!
 
WARNING - Daniel has more enthusiasm and sass than the average human prior to noon. Don't say we didn't warn you.

Experts
avatar for Daniel Odham

Daniel Odham

SVP, Production, Pearl Media
As SVP, Production at Pearl, Daniel is an experiential specialist, constantly looking to integrate unique technologies that enhance brand engagements. Odham is an imaginative, solution-oriented experiential, mobile, gaming and social media specialist with over 8 years of experience... Read More →
avatar for Anthony Petrillo

Anthony Petrillo

Sr. EVP, PEARL MEDIA
As Senior Executive Vice President of Pearl Media, Anthony works with brands and agencies nationwide to create unique experiential media activations.In 2008, he joined Pearl Media and has since developed award winning experiential advertising campaigns for clients like Chevy, Meryll... Read More →

Partners
avatar for Pearl Media

Pearl Media

Pearl Media is a collective of thinkers, tinkerers, engineers, designers and dreamers. Our team is comprised of people with extensive experience in interactive design & implementation, 3D projection mapping, television & film production, event design & production, logistics and... Read More →


Monday May 2, 2016 10:40am - 11:00am
NYIT AOB 1871 Broadway, New York, NY 10023

11:05am

StoryDeck: Mobile Native / Fast Storytelling
At Murmur we are focused on solving real world problems for our clients. We are particularly interested in how digital technology is impacting storytelling. One current problem large brands and publishers face is creating content that is made specifically for the mobile-web. Much of what is served on the mobile-web is content made for desktop that is simply responsively presented for mobile users.

With that problem identified we participated in the POV Digital Hackathon #8 and created a project that was affectionately referred to as Tinder for Storytelling. The idea is based around a story being told with a deck of cards. One overarching question is asked for the deck, and as users consume the story they swipe left or right to answer that question. The experience is immediate, fast and feels native to the mobile-web.

We call it StoryDeck (www.storydeck.me). The product launched in December 2015 and already has clients including AJ+, The Economist and New York Life using it. Learn as the partners of Murmur share the story of taking an idea from hackathon to product launch.

Experts
avatar for Mike Knowlton

Mike Knowlton

Partner, Murmur
Mike Knowlton is a digital veteran of 20 years, Mike has always pushed the boundaries of storytelling and technology. He founded the immersive storytelling community StoryCode. His work at StoryCode has created a vibrant cross-disciplinary community of innovative creators. StoryCode... Read More →

Partners
avatar for Murmur

Murmur

Murmur is a hybrid studio/technology company that pioneers new forms of immersive, cinematic experiences.



Monday May 2, 2016 11:05am - 11:20am
NYIT AOB 1871 Broadway, New York, NY 10023

11:25am

Creative Technology in the Real-World, for the Real-World
The why, what and how to build a collaborative, engaging and educational interactive experience for a 20' x 5' touch surface. Not just art, design and technology but architecting software that is reliable, scalable, maintainable, remote controllable and usable by hundreds of people a day. Yes, reality can be a mouthful. The Solid Waste Authority of Palm Beach County's recently opened Waste to Energy Facility is the most energy efficient and environmentally conscious waste facility in the USA. As part of this watershed project, Potion created an interactive experience that educates the public about SWA's environmentally responsible operations and imparts their message of reduce, reuse, recycle, and rethink (their "4 Rs"). The Solid Waste Authority possesses a unique understanding of the disposal habits of its residents -- and the ways in which they can be improved -- and through interactivity seeks to inspire visitors to change their behavior and impact the future. Working with SWA's educators, Potion created a suite of interactive games that translate the 4Rs into real-life situations. To play the games, visitors step into SWA's shoes to sort out reusable, recyclable, and even hazardous items from a quick-moving waste stream generated by Palm Beach County residents. Visitors are challenged to examine their habits of consumption, to change their recycling habits at home, and ultimately to become smarter citizens. In addition to the interactive table, Potion also created a video presentation platform with live feeds from the facility floor, and an iPad app with which the SWA's educators can tailor the content on either display in real time. Together with environmental graphics by C&G Partners, the Visitor Education Center ultimately distills complex content into a fun, entertaining, and collaborative activity.

Experts
avatar for Bruce Drummond

Bruce Drummond

Senior Developer, Potion
Bruce Drummond likes to make things within the realm of art, design, music, technology and various combinations thereof. He likes to work with inspired and talented people to make thoughtful and innovative experiences. He likes solving problems creatively, strategically and practically... Read More →
avatar for Edyta Lewicka

Edyta Lewicka

Designer, Potion
Edyta is a Designer at Potion. She enjoys approaching projects from a unique perspective, utilizing her manual skills. She welcomes technological challenges and delights in solving design problems. Her interest in paper engineering, crafting and ceramics led her to discover the world... Read More →

Partners
avatar for Potion Design

Potion Design

The Potion Design Studio crafts technology into intuitive interactive experiences. Our teams collaborate with cultural, institutional, and corporate clients and express their stories in new digital forms that educate, entertain, and delight people all around the world.



Monday May 2, 2016 11:25am - 11:40am
NYIT AOB 1871 Broadway, New York, NY 10023

1:05pm

The Future of the Performing Arts: New digital concepts
How does the performing arts become relevant again with so many choices of cultural and entertainment experiences available online and in-person? How does one of the most prestigious performing arts center engage people around the world even if they never set foot at Lincoln Center in NYC? We will explore some of the prototypes and digital concepts that Lincoln Center’s CDO has been working on over the past year that digitally reinvents, enhances and challenges the different forms of performing arts presented at Lincoln Center.

Experts
avatar for David Link

David Link

Chief Digital Officer, Lincoln Center for the Performing Arts
David Link is the Chief Digital Officer at Lincoln Center responsible for developing the digital strategy and building new online destinations, mobile apps and on-campus interactive experiences. David is focused on advancing Lincoln Center’s ecommerce platform, in-venue experiences... Read More →

Partners
avatar for Lincoln Center for the Performing Arts

Lincoln Center for the Performing Arts

Lincoln Center for the Performing Arts (LCPA) serves three primary roles: presenter of artistic programming, national leader in arts and education and community engagement, and manager of the Lincoln Center campus. A presenter of more than 3,000 free and ticketed events, performances... Read More →


Monday May 2, 2016 1:05pm - 1:25pm
NYIT AOB 1871 Broadway, New York, NY 10023

1:30pm

Experience Becomes Story
Linguists, neurologists, and sociologists describe man as 'a storytelling animal'. Everything we experience is filtered to become story. It is how we make sense of the world. It is how we are wired. For those of us who create experiences and interactions, this simple idea should inform our every decision.

Experts
avatar for Matt Rollins

Matt Rollins

Executive Creative Director, MaxMedia
Matt Rollins is Executive Creative Director of MaxMedia in Atlanta. His team designs retail experiences for clients such as AT&T, Eddie Bauer, and Home Depot. Formerly Principal & Creative Director at Iconologic, Matt has spent over a decade designing brand stories and systems for... Read More →

Partners
avatar for Max Media

Max Media

MaxMedia is a digital retail experience agency dedicated to making today's always-connected consumer love shopping a little more.



Monday May 2, 2016 1:30pm - 1:50pm
NYIT AOB 1871 Broadway, New York, NY 10023

1:55pm

Empowering Women in Technology
Experts
avatar for Katharine Zaleski

Katharine Zaleski

Co-Founder and CEO, PowerToFly

Partners
PT

Power To Fly

We're connecting accomplished women with jobs that actually lead to work-life balance!


Monday May 2, 2016 1:55pm - 2:10pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:15pm

Thinking Outside of the Rectangle - Virtual Reality and the Blank Piece of Paper
The most disruptive piece of technology in virtual reality right now is the blank piece of paper and the most radical innovators have an equally malleable state of mind. I come from thinking about film so I've brought VR headsets into production houses to give demos to seasoned cinematographers, editors, graders, sound designers. On all previous projects these people arrive with the professional baggage of the right way to do things. They have crew t-shirts from shoots in the 90s, have read all the books and taken all the classes. But once they get their heads around the idea of a 360 (3D?) all-encompassing orb, out comes the blank piece of paper. And a blank piece of paper is a very liberating thing. There's nothing on there to tell you what to do. There's no guidance but also no control. And that's new, very new. Because media is (and has always been) very tightly controlled. We're aware of state censorship and how only some stories that are vetted and approved get airtime or theatrical distribution. We're also aware of the need to raise substantial amounts of money to produce moving image works, which acts as a different kind of filter. But we are usually unaware of the self censorship that comes from trying to fit what we want to say about the world into the locked, linear, rectangular restrictions of a screen. The prison of the medium itself is not exposed until it is taken away.

Experts
avatar for Debra Anderson

Debra Anderson

Founder & CSO, datavized
Debra is a director, producer and entrepreneur with expertise in digital media, impact strategy, communications and storytelling. She applies this knowledge of storytelling, art and technology to the innovation ecosystem, specialized in data-driven and researched based approaches... Read More →
avatar for Hugh McGrory

Hugh McGrory

CEO, http://datavized.com/
Hugh McGrory is based in New York and currently the CEO of datavized, an immersive design studio. Hugh brings expertise in film production, art and technology to the world of immersive media. He applies strategic thinking and interdisciplinary research, combined with hands-on creative... Read More →

Partners
avatar for datavized

datavized

datavized is a New York City-based immersive design and technology studio.datavized is focused on data-driven virtual reality (VR) with expertise in data visualization.Our mission is to push the creative and technical boundaries of immersive media production and to apply the skills... Read More →



Monday May 2, 2016 2:15pm - 2:30pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:35pm

Your Personalized 'Who-should-you-talk-to list' for Conferences
Who should you meet at a conference? How can you find potential collaborators -  having similar interests, complimentary skills or working on solving similar problems? Meeting the right people among hundreds of attendees can be a huge challenge. But what if we can we leverage data about everyone at the conference and automatically recommend a list of people you should meet?

This talk will focus on how to make networking more actionable for conference attendees. Using machine learning and network science algorithms, VibrantData's advanced analytics platform identifies hidden relationships among communities of people and creates a personalized 'Who-should-you-talk-to' list for conference attendees.

Experts
avatar for Moumita Sen

Moumita Sen

Head of Customer Success, Vibrant Data

Partners
avatar for VibrantData

VibrantData

VibrantData is a data analytics company, enabling next-generation machine learning, data discovery and predictive modeling for some of the world's smartest organizations.


Monday May 2, 2016 2:35pm - 2:50pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:20pm

Once upon a place: Storytelling in Physical Space

At Second Story we design bespoke interactive experiences across the cultural and brand space and across digital and physical channels. While our projects are story-driven our process is lab-driven, ensuring a human connection powered by technology innovation.

In this talk I will share the story behind Second Story with a sneak peek into our storytelling process, concept development, UX practice, and methodologies for prototyping. These behind the scenes processes allow us to create dynamic and multi-sensory people-centered experiences that convey complex ideas and narratives in engaging ways.

An overview of our projects and case studies will show a common thread, an invitation to participate and weave your own story: The Second Story.



Experts
avatar for Adi Marom

Adi Marom

Associate Creative Director, Second Story- Sapient
Adi is Associate Creative Director and Experience Designer at Second Story NYC. She designs innovative interactive experiences and responsive environments for brands and cultural institutions, leading efforts from conception through implementation. Previously, Adi lead the design... Read More →

Partners
avatar for Second Story Interactive Studios

Second Story Interactive Studios

Second Story, part of SapientNitro, is a network of design studios that focuses on responsive environments, story-driven experiences, experimentation, and innovation. We conceptualize, design, and develop projects that educate, immerse, and activate across the cultural and brand... Read More →


Monday May 2, 2016 3:20pm - 3:40pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:45pm

An Artificially Intelligent Acting Judge: The Tribeca Film Festival ReActor
The 2016 TriBeCa Film Festival debuted the industries first artificially intelligent acting judge. The TriBeCa ReActor engaged film fans by connecting them to classic film scenes - act out the scene well and win tickets to the festival. This talk explores the design and development of the ReActor with a behind the scenes look at the hardware and AI that brought this idea to life.

Experts
avatar for Stephen Martell

Stephen Martell

VP Creative Technology, Current Studios
Steve Martell is the VP, Creative Technology at Current Studios located in Canada and Brooklyn. After three years of commuting and over 350 flights, not only is he relieved to finally be living in one city, he is pleased to finally have the time to to share the experience. With a... Read More →

Partners
avatar for Current Studios

Current Studios

Current Studios Inc brings together traditional video production, game development and mobile development teams with brilliant programmers skilled in the latest technologies to create stunning experiences that connect our clients and their brands with consumers like never before... Read More →


Monday May 2, 2016 3:45pm - 4:05pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:10pm

Designing for AI
The current commonality of server architecture standards define and drive our perception of the field of digital products.

This status quo around MVC anchors the way design is taught and thought of. New technologies such as machine learning and artificial intelligence will require new and far more complex design thinking.

For the design industry this is likely to be as much of a defining experience as the shift from print to digital.

Experts
avatar for Nitzan Hermon

Nitzan Hermon

designer, Edit
Nitzan Hermon is a designer and a researcher. An alumni of the first museum led incubator, New Inc. Set up by the New Museum the incubator’s mission is to promote and develop work being done in the intersection of art and technology. Nitzan is active in the field of design for AI... Read More →

Partners


Monday May 2, 2016 4:10pm - 4:25pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:30pm

Evolving Web Applications with Module Based Design Components
Web applications need to evolve over time. The best way to encourage this evolution is by building module based component systems. This allows for easier iteration, less refactoring, and better products for the consumers. Mike Kivikoski will show how to design a module based component system using a CSS preprocessor, such as Sass. This technique allows us to design faster and in the browser, gives us the chance to put together various layouts while reusing UI patterns, and to help create cohesion and comfort for the user. Mike will demonstrate how to setup this system, build it, and use it within a product. At the end of this talk, you'll understand the concepts of: - What a module component system is - Sketching layouts using components - Building reusable components - Putting together a flexible system

Experts
avatar for Mike Kivikoski

Mike Kivikoski

Experience Designer, Cantina
Mike Kivikoski is a Designer and Developer, specializing in User Interfaces and User Experience. With over 10 years of professional experience, Mike crafts solutions to User and Client problems. Mike is an expert in clearly defining problems, sketching/ideation, and design-build for... Read More →

Partners
avatar for Cantina

Cantina

Cantina is one of the fastest growing digital design and development agencies in Boston, MA. We shape amazing ideas and turn them into 'digital reality' for startups and enterprises. We ignite ideas by applying the best design and technology concepts to bring our customers’ innovations... Read More →



Monday May 2, 2016 4:30pm - 4:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:50pm

Mobile-first Creative Workflows
Experts
avatar for Ash Ryan Arnwine

Ash Ryan Arnwine

Technical Evangelist, Adobe Creative SDK, Adobe
Ash is the Technical Evangelist for the Adobe Creative SDK, where he leads community events, creates open-source sample apps, and writes technical articles. Ash has founded the Creative Apps Community meetup in New York and San Francisco, and Coffee and Coding Conundrum in New York... Read More →

Partners
avatar for Adobe Creative Cloud

Adobe Creative Cloud

The Adobe Creative Cloud provides the world’s best creative tools and content. Now, with the Creative SDK, you can access a number of UI components and headless APIs to give your users these creative tools and connect them to the Creative Cloud platform right within your mobile... Read More →


Monday May 2, 2016 4:50pm - 5:05pm
NYIT AOB 1871 Broadway, New York, NY 10023
 
Tuesday, May 3
 

12:30pm

4A's Welcome
Welcome from the American Association of Advertising Agencies (4A's)

Experts
avatar for Chick Foxgrover

Chick Foxgrover

EVP, Creative Technologies & Innovation, 4A's
Chick Foxgrover leads the outreach to digital professionals in advertising, focusing on the discovery of important advances in digital marketing and creative technology and innovation practices. He also serves 4A’s members with creative technology insights and best practices, participates... Read More →

Partners
avatar for American Association of Advertising Agencies

American Association of Advertising Agencies

Founded in 1917, the American Association of Advertising Agencies (4A's) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 percent of the total advertising volume placed by agencies nationwide... Read More →


Tuesday May 3, 2016 12:30pm - 12:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

12:50pm

Decoding the Space Between Maker and Marketer
Octagon’s Sebastian Oddo will share his perspective as the digital lead at a global sports marketing and event agency and explain how he bridges the gap between tech creators and the brand marketers that employ their technology to engage consumers. Oddo will explore how the right technology-based activation can help brands create The Bliss Point – that moment when consumers decide to share their brand experiences with their friends, followers and networks. Oddo will also examine:

What makers and tech companies need to consider in order to make their technology work for agency and brand activations including: userx, space, light and other real life conditions

How to plan and solve for the inevitable factor of human error

How agencies and brands bring live activations to the digital space, and then amplify them broadly to engage with more consumers

How makers can build in measurement and post-event applications that allow their products to work harder for a brand

Experts
avatar for Sebastian Oddo

Sebastian Oddo

Group Director / Digital, Octagon
Sebastian Oddo is a digital and technology strategist with twelve years of experience creating integrated marketing platforms. Through his computer science background, self-taught programming skills and strong passion for tech, Sebastian has embraced the opportunity to deliver digital... Read More →

Partners
avatar for Octagon

Octagon

Octagon, is the world’s largest sponsorship consulting practice, managing and influencing some $3 billion in sponsorship-related spending annually. Octagon also is a pioneer and leader in athlete & personality representation and management. With more than 800+ employees worldwide... Read More →


Tuesday May 3, 2016 12:50pm - 1:10pm
NYIT AOB 1871 Broadway, New York, NY 10023

1:35pm

Creating the New 3D Digital Ecosystem

Product personalization is the future focus of nearly every industry. However, in an effort to deliver mass customization on a global scale there remains a gap between physical human body shape and digital application. The primary challenge has been how to re-create accurate 3D digital body shape in a way the computer can understand. If you could teach a computer to understand your body shape, what applications, services or products would that unlock for you as a user or a business? Join Tyler Parker, Software Engineer at Body Labs, to understand how accurate 3D digital body shape will reshape the way you interact with the products, services and design applications you use today and in the future.


Experts
avatar for Tyler Parker

Tyler Parker

Software Engineer, Body Labs

Partners
JC

Jon Cilley

Director of Marketing, Body Labs


Tuesday May 3, 2016 1:35pm - 1:55pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:05pm

From VR & AR to a Mixed Reality
Mixed Reality is poised to take over the VR and AR conversation, but what is mixed reality and how will it be used?  This talk will compare the three technologies, their advantages, disadvantages, and how that will be used in the years ahead.  I'll explore the endless possibilities with Mixed Reality, how the technology can evolve, and why soon Mixed Reality will replace VR/AR.

Experts
avatar for Jake Lee-High

Jake Lee-High

Creative Director / CEO, Future Colossal
Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award winning innovation lab for experiential technologies in art and advertising. Prior to receiving his Master’s in Art and Technology from Massachusetts College of Art and Design, Jake ran an architectural... Read More →

Partners
avatar for Future Colossal

Future Colossal

Future Colossal
Future Colossal is an award-winning innovation lab for experiential technologies in advertising, entertainment, & art based in NYC. Exploring the boundaries of technology & design, we create immersive spaces, both physical & virtual, that are memorable, playful, & interact with the... Read More →



Tuesday May 3, 2016 2:05pm - 2:30pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:00pm

The Rest is Noise

We are living in a truly fascinating time for not just tech and creativity but culture as a whole.
It seems like almost everyday there is a new hot technology, emerging platform, or new demand from consumers and audiences that many a times didn’t exist even the week before. Hashtag struggle. We’ll discuss how you as an organization or individual can cut through the noise and get to the good stuff.


Experts
avatar for James Carter

James Carter

Head of Design & Founder, Honor Roll
James Carter is an entrepreneur and art director from Maplewood. In 2015, James founded Honor Roll. Created as a siren call to those who chose to build companies that put the experience of the customers first. Honor Roll would become a haven for companies who choose to build something... Read More →
avatar for Rajiv Lahens

Rajiv Lahens

Director Brand Experience, Calvin Klein

Partners
avatar for Honor Roll

Honor Roll

Honor Roll is a creative agency specializing in brand strategy. We work with young startups and organizations looking to build a premium brand that connects with their audience and stands out in a crowded market. Using our design-centric approach to problem solving, we help partners... Read More →


Tuesday May 3, 2016 3:00pm - 3:20pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:25pm

Creativity in Real-World Advertising
A digital screen is a rich canvas. Ever decreasing pixel pitches, with plunging prices to match, enable a future where paper is replaced with immersive engagement and interactivity. This talk is all about the realm of creativity in remote engagement of these screens: how users can do stuff down here, and the affect is seen up there.

This can be done with any number of mechanics, such as using your mobile device as a remote control, or by standing on a platform to create a response. Talking specifically from an advertising perspective, it is interesting to hear how advertisers have taken command of these physical environments to create experiences not achievable in any other medium.

Experts
avatar for Marley Kaplan

Marley Kaplan

Head of Innovation, Kinetic
As Kinetic's Head of Innovation, Marley Kaplan is responsible for infusing innovation into the development of strategies that activate audiences on-the-move. By leveraging her expertise in consumer behavior, emerging technology, and key partnerships, Marley and her team connect... Read More →
avatar for Paul Marcum

Paul Marcum

President, Truffle Pig
A true digital pioneer, Paul Marcum joined Truffle Pig, the agency founded by Snapchat, WPP and DailyMail as its President in October 2015 with 20 years of driving digital growth for brands and publishers.  Recent experience includes steering Bloomberg Media to category leadership... Read More →

Partners
avatar for Truffle Pig

Truffle Pig

Truffles are like great content. Rare, but sought by the most common of beasts. Meet Truffle Pig, a WPP, the Daily Mail and Snapchat joint venture.
avatar for Kinetic Worldwide

Kinetic Worldwide

Kinetic is the global leader in contextually connecting and activating audiences on the move. With over 50 offices in 30 countries worldwide, Kinetic has the scale, partnerships, and location expertise to deliver the most efficient and accountable media solutions. What makes us different... Read More →



Tuesday May 3, 2016 3:25pm - 3:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:50pm

Explorations in Spatial Narratives
Advances in technology are not only changing the way we live our lives, but they are changing the ways we can tell stories and creators can connect to viewers. As with every new medium, there is a period of exploration in discovering the language of that medium. Luxloop is constantly exploring ways that stories can be made more immersive and engaging through the use of technology. Our projects have included a documentary that is controlled by brainwaves, projected narratives that branch change based on a viewer's position, and a real-time vocal choir reading of conversations in social media. Our most recent project is called Overheard, a site-specific narrative audio experience inspired by the conversations that might be overheard at museums—like a couple on their first date or a docent sharing a behind-the-scenes story, a curator hurrying through the museum muttering to herself, etc. Visitors use a mobile-app, triggered by location-based technology, to follow the stories of a group of fictional characters experiencing and discussing the art and its meaning to them.

Experts
avatar for Mandy Mandelstein

Mandy Mandelstein

Co-Founder/Creative Director, luxloop
Mandy Mandelstein is a filmmaker, artist, and creative technologist who’s love of technology, fascination of science, and experimental tendencies drive her to explore the ways that new technologies can change how we tell stories. Most recently she founded luxloop, a creative technology... Read More →

Partners
avatar for Luxloop

Luxloop

We are a creative technology studio, focused on finding new ways to captivate, inspire and interact with our fellow humans. We are a hybrid agency/production company born out of commercial and documentary film-production combined with an unceasing impulse to experiment and explore... Read More →



Tuesday May 3, 2016 3:50pm - 4:10pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:15pm

Positive Distraction: Bringing Pediatric HealthCare Facilities to Life with Interaction
In 2015, Potion installed "Forest Friends", an interactive experience across the Pediatric Radiation Oncology treatment rooms of Ohio State University's Wexner Medical Center that activates a magical woodland creatures for young patients, through interactive "windows" located throughout the wing. This installation aims to bring a positive distraction and improve the hospital environment for children and teenagers undergoing radiation treatment for cancer. While Potion is extremely experienced in the area of interactive installations, this is the first time that we were given an opportunity to expand our work into the healthcare space. In this talk, we will discuss the project as well as the larger lessons that we learned, including patient vs user experience, designing for simultaneous age groups, working with medical staff to not impede treatment, and future considerations/improvements.

Experts
avatar for Emmi Laakso

Emmi Laakso

Senior Designer, potion
As a Senior Designer at Potion, Emmi seeks to bring elegant simplicity and a little bit of nature into every project she works on. Originally trained in print design, typography and design thinking at the Rhode Island School of Design, Emmi began her career as a freelance game designer... Read More →
avatar for Steve Varga

Steve Varga

Director of Technology, Potion Design
Steve is the Director of Technology at Potion. While he began his career as a designer, he has come to love the hands-on process of bringing ideas to life through code. He now enjoys discovering the most simple and creative solutions to problems by combining these two disciplines... Read More →

Partners
avatar for Potion Design

Potion Design

The Potion Design Studio crafts technology into intuitive interactive experiences. Our teams collaborate with cultural, institutional, and corporate clients and express their stories in new digital forms that educate, entertain, and delight people all around the world.



Tuesday May 3, 2016 4:15pm - 4:35pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:40pm

Talking Trees, Augmented Bins - the Future of Advertising Media?
People all over the world keep claiming the money spent on advertising could have already solved global issues such as hunger, poverty. And we all know it's a utopia. But is it? Having physical connected to digital opens a bright future for corporate investment in urban improvement. Augmented reality, proximity-based technology, wearables, sensors, low-energy connectivity - these are technologies that a) promise every single thing to be an advertising media; b) solve the biggest problem of outdoor advertising - measuring ROI. This means a tree can be planted by advertiser, not the city, if it distributes information to passersby at the right time, in the right location, in the right context. The whole public areas can be renovated and improved this way. Bye-bye billboards. Through this talk, you will learn about practical experiments taken in London in this direction, its' outcomes, specifics, and applications. P.S. Talking tree might be showcased if allowed through customs.

Experts
avatar for Maryna Razakhatskaya

Maryna Razakhatskaya

Creative Technologist, MSc, Middlesex University
Maryna Razakhatskaya is making, breaking, inventing new things at the crossroads of art + business + technology as part of her MSc Creative Technology program in London, United Kingdom. Passionate about innovative advertising and previously unknown applications of technology/digital... Read More →



Tuesday May 3, 2016 4:40pm - 5:00pm
NYIT AOB 1871 Broadway, New York, NY 10023
 
Wednesday, May 4
 

4:00pm

VR Night Welcome
Experts
avatar for Jake Lee-High

Jake Lee-High

Creative Director / CEO, Future Colossal
Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award winning innovation lab for experiential technologies in art and advertising. Prior to receiving his Master’s in Art and Technology from Massachusetts College of Art and Design, Jake ran an architectural... Read More →

Partners
avatar for Future Colossal

Future Colossal

Future Colossal
Future Colossal is an award-winning innovation lab for experiential technologies in advertising, entertainment, & art based in NYC. Exploring the boundaries of technology & design, we create immersive spaces, both physical & virtual, that are memorable, playful, & interact with the... Read More →


Wednesday May 4, 2016 4:00pm - 4:10pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:10pm

Virtual Reality 2.0
VR has been hyped as the next large emerging market. But how viable is it? In this talk Drew will journey through the problems currently facing the medium, what it will take to succeed commercially, and explore the emerging technologies which will soon disrupt this disruptive technology.

Experts
avatar for Drew Arnold

Drew Arnold

CEO, LIT
Drew Arnold is CEO of LIT, a creative agency focused on market strategies implementing virtual reality, augmented reality and emerging technologies. His work has included technical and creative direction for film, music videos and fashion, most notably for Kanye West, Beyonce, Lady... Read More →

Partners
L

Lit

Lit is a creative consulting agency focused on bridging industry gaps between technology, creative and commerce. Through strategic partnerships with technology innovators and a history in media and branding, we are able to utilize comprehensive toolsets to empower new consumer... Read More →


Wednesday May 4, 2016 4:10pm - 4:25pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:30pm

Giant VR
Milica Zec (Co-Creator, Director) and Winslow Turner Porter III (Co-Creator, Producer) discuss their journey from the New Museum Incubator (NEW INC) to Sundance and beyond,  when making their immersive cinematic virtual reality experience, Giant.

"Trapped in an active war-zone, two parents struggle to distract their young daughter by inventing a fantastical tale. Inspired by real events, this immersive virtual-reality experience transports the viewer into the family's makeshift basement shelter. The parents' fairytale intensifies as bomb-blasts draw closer and closer... "

Experts
avatar for Winslow  Porter

Winslow Porter

Producer / Co-Creator, Giant VR
Winslow Turner Porter III (Producer, Co-Creator of "Giant") is a Brooklyn based director, producer and creative technologist, specializing in virtual reality and large-scale immersive experiential installations. Winslow has always been fascinated with the possibilities of how the... Read More →
avatar for Milica Zec

Milica Zec

Director / Co-Creator, Giant VR
Milica Zec is a New York City-based film and virtual reality director, editor, and screenwriter. Her directorial debut in the virtual reality medium was a short narrative piece called, “Giant,” which premiered at Sundance Film Festival New Frontier 2016. Since its premiere, “Giant... Read More →

Partners

Wednesday May 4, 2016 4:30pm - 4:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:50pm

Shaping Holistic Inclusion in Future Technology
TBD

Experts
avatar for Sarah Stevenson

Sarah Stevenson

Founding Team, SH//FT

Partners
avatar for SH//FT

SH//FT

Introducing SH//FT: Shaping Holistic Inclusion in Future Technology. SH//FT is a non profit organization that partners with industry leaders in emerging technology to provide and sponsor opportunities to under represented groups.


Wednesday May 4, 2016 4:50pm - 5:05pm
NYIT AOB 1871 Broadway, New York, NY 10023

5:10pm

Marketing Virtual Reality
While VR technology continues to expand globally, this Daniel Craig doppleganger always keeps the creative humble and expansive in simple messaging. VR will have a long reaching impact for marketers across many sectors including Travel and Tourism. "'The now is happening, what we are going to do with it, is where Two Goats comes in".

Experts
avatar for Richard Cumming

Richard Cumming

President & Owner, Two Goats
Richard Cumming is owner and President of Experiential Marketing Agency, Two Goats Creative Partnership. Using creative and modern strategy with developing technologies, we tell meaningful stories that help brands connect with their customers in new and exciting ways. One of those... Read More →

Partners

Wednesday May 4, 2016 5:10pm - 5:25pm
NYIT AOB 1871 Broadway, New York, NY 10023
 
Thursday, May 5
 

9:05am

CTW Founder Welcome
Welcome from the Founder of Creative Tech Week

Experts
avatar for Isabel Draves

Isabel Draves

Founder, Leaders in Software and Art
Isabel is the Founder of Leaders in Software and Art and Creative Tech Week.


Thursday May 5, 2016 9:05am - 9:10am
NYIT AOB 1871 Broadway, New York, NY 10023

9:20am

From 12 to 400,000: Designing for Scale

Whether your an independent artist, a boutique studio or a multinational corporation you need to scale. 

Dig into tips, best practices and lessons for creative enterprises small and large. 


Experts
avatar for Liz Kiehner

Liz Kiehner

Global Design Services Director / Chief of Staff, IBMiX

Partners

Thursday May 5, 2016 9:20am - 10:05am
NYIT AOB 1871 Broadway, New York, NY 10023

10:10am

The Rising Trend of Usability
This has been the decade of mobile UX. Since iPhone 1, with the leather backgrounds and glassy buttons, all the way to now with the large 2D titles and with not a single drop shadow in sight, we have witnessed a rapid evolution towards the optimal usability that we see today. 
Things appear to be settling down, with every silicon startup reverting their website to a $30 Wordpress theme because the full-width responsive video backgrounds and embedded fonts are really all they could ever want. 
However, there is something big coming, and the likes of Snapchat have thrown a grenade back into the UX universe just when we thought the largest changes had already occurred. I will be analyzing the trailblazing design decisions that have led Snapchat to become the fasting rising social network and a formidable threat to Facebook’s dominance in the months and years ahead.

Experts
avatar for Mike Gamaroff

Mike Gamaroff

Creative Director, Squeeze
Specialist in emerging and converging media landscape, with a focus on IoT, mobile, digital and social media. Since 1998, I have worked for leading digital agencies and companies in a wide mix of disciplines such as creative direction, programmatic buying, data logic and software... Read More →


Thursday May 5, 2016 10:10am - 10:30am
NYIT AOB 1871 Broadway, New York, NY 10023

10:35am

Interactive Cartographic Visualization and the Creative Production of Space
Maps have long been accepted as objective representations of scientific information. However, contemporary cartographers have challenged this understanding, describing maps as fundamentally co-constitutive, simultaneously representing space and enabling its design. Through the subjective processes of data selection, analysis, and visualization, maps not only locate objects in space but also build powerful narratives capable of influencing everything from an individual’s experience of a place to public policy and the design of the built environment. In other words, mapmaking is not merely an exercise in representation, but is indeed a creative act.

Technological advances have led to exponentially increasing volumes of geospatial data as well as sophisticated digital representational tools. These developments point to new frontiers in mapmaking and geospatial data visualization. In particular, web-based visualization tools offer the ability to communicate to larger audiences than ever before; they also introduce the capacity for interactivity. No longer bound to the static representation of objects in space, a map designer can shape how a user interacts with and experiences spatial information through time as well as space. In this new paradigm, mapmaking can take the form of designing software platforms capable of interpreting and synthesizing geospatial data.

This presentation will explore the creative agency of interactive geospatial visualization through the design work of Landscape Metrics, a visualization studio based in Brooklyn. Example projects will demonstrate how cartography, shaped by technology and design, can translate geospatial data into compelling narratives.

Experts
avatar for Benjamin Wellington

Benjamin Wellington

Principal, Landscape Metrics, LLC
Benjamin Wellington is a principal and co-founder of Landscape Metrics LCC, a visualization studio based in Brooklyn. Through his academic and professional work, Benjamin has come to see maps as powerfully shaping our perception and experience of places. His interest in the design... Read More →

Partners
avatar for Landscape Metrics

Landscape Metrics

Landscape Metrics transforms information into interactive web applications, video animations, and cartographic visualizations. Drawing on our team members' diverse backgrounds in geographic information systems, architectural design, web development, and systems ecology, Landscape... Read More →



Thursday May 5, 2016 10:35am - 10:50am
NYIT AOB 1871 Broadway, New York, NY 10023

11:00am

Computational Fashion and the Internet of Textile-Things
The SoftSpot is a sensor system for clothing: seamless, invisible, soft, networked, and rechargeable. It augments our clothing for our changing lifestyles.

Experts
avatar for Sabine Seymour

Sabine Seymour

Founder + CEO, Moonlab Inc
Dr. Sabine Seymour is a serial entrepreneur and researcher focusing on the next generation of wearables and the intertwining of aesthetics and function in our garments. Sabine authored "Fashionable Technology, The Intersection of Design, Fashion, Science, and Technology" and "Functional... Read More →

Partners
avatar for Moondial

Moondial

We invent, build prototypes, and consult at the intersection of fashion, science, and technology for clients like Intel, VFC, Johnson Controls.



Thursday May 5, 2016 11:00am - 11:15am
NYIT AOB 1871 Broadway, New York, NY 10023

11:20am

Data Visualization with the Beaker Notebook
The Beaker Notebook is a new open source tool for collaborative data science and visualization. Beaker has an innovative UI and unique architecture to make it easier for novices to get started, and enable experts to work faster. Like IPython, Beaker uses a notebook-based UI metaphor, but Beaker was designed to be polyglot from the ground up. That is, a single notebook may contain cells from multiple different languages that communicate with one another through a unique feature called autotranslation. You can set a variable in a Python cell and then read that variable in a subsequent R cell, and everything just works – magically. Beaker comes with built-in support for Python, R, JavaScript, Java, Scala, Clojure, Julia, and more. Each part of your problem can be solved in the language bested suited to it. For example, you can scrape the web in Python, do a regression in R, and then visualize it with d3.js, seamlessly and all in the same notebook. This talk will focus on variety of visualization techniques, and include a live demo of Beaker in action.

Experts
avatar for scott draves

scott draves

Founder, Electric Sheep
Scott Draves is an award-winning software artist, VJ, and a pioneer of the open source movement. His clients and exhibitions range from the likes of MoMA.org, LACMA, Google, and the Adler Planetarium to Skrillex. He has a PhD in Computer Science from Carnegie Mellon and a BS in Math... Read More →



Thursday May 5, 2016 11:20am - 11:40am
NYIT AOB 1871 Broadway, New York, NY 10023

1:05pm

Zoe Salditch on Electric Objects
Electric Objects is a digital art platform. Our mission is to put digital art in every home.

In the past 15 years, we’ve witnessed a dramatic transformation in the way we discover, share, enjoy and pay for our music, movies, books, TV and games. It’s no longer controversial to claim that the Internet and personal computers have forever changed the way that we connect with media.

We believe that in the next five years, we’ll witness a similar dramatic change in the way that we discover, share, enjoy and pay for the visual media that adorn our walls.

The Internet and the personal computer are two of the greatest engines of creative expression ever invented, and together they have unleashed a total revolution in the way that visual artists create and distribute their work. For millennia we have used our walls to celebrate art, to connect with objects of culture that have meaning to us and to the people around us.

Our mission at Electric Objects is to bring these two things together, to afford to digital art the same time and space that we afford to paintings and photography; to place the most modern technologies available into the service of our most ancient spaces for creative expression: the walls of our homes.

Experts
ZS

Zoe Salditch

Founding Curator, Electric Objects

Partners
avatar for Electric Objects

Electric Objects

There’s more art on the Internet than in every gallery and museum on Earth. But many of these beautiful objects are trapped. They’re trapped inside of devices like our phones, our tablets, our TVs, our laptops — devices designed for distraction, living between texts, tweets... Read More →


Thursday May 5, 2016 1:05pm - 1:20pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:50pm

Creatives: Don't Fear the Automated Renaissance
The term "automated renaissance" embodies a new way of thinking, designing, and working that highlights the interplay between automated technologies and the arts. Many skeptics worry that technological advancements in creative fields, from automated journalism to filtered photo editing, are rendering artistic employees obsolete because it seems as if our finesse, our perspective, and our labor aren't exactly necessary anymore. One could argue that art, design and journalism are the industries most at risk, but these core areas still require a human touch. Creative fields still thrive off of something humans provide that robots cannot--aesthetics, personal taste, and an understanding of what people really want. Technology should not be viewed as competition but instead appreciated as a platform that is enabling and enhancing creation. In this session, Zohar Dayan will define his vision of the automated renaissance, offer specific examples of how automated technologies are revolutionizing journalism, photography and art, and explain why human empathy will always be at the forefront of these industries no matter what.

Experts
avatar for Zohar Dayan

Zohar Dayan

CEO, co-founder, Wibbitz
Zohar is the Co-Founder & CEO of Wibbitz. He is a self-educated software developer and graphic designer with a strong passion for combining smart UX, minimalistic design and clever technology. Zohar’s entrepreneurial drive lead him to launch several startups at a young age, and... Read More →

Partners
avatar for Wibbitz

Wibbitz

Automatically create premium videos from text content within seconds.



Thursday May 5, 2016 2:50pm - 3:05pm
NYIT AOB 1871 Broadway, New York, NY 10023
 
Friday, May 6
 

9:15am

Building 10x Moonshots
Exploring what is a Moonshot, why they are important, and how you can build one.

We believe in the potential of 10x Moonshot ideas and high-impact teams to help us solve our toughest challenges. We activate technical talent to innovate transformative and impactful high tech solutions, driven by passion. We do this work through teams, and it starts with a Moonshot Sprint.

Moonshot is not just another way of saying big idea. It's a project that addresses a huge problem, proposes a high-value and impactful solution, and has a high-level of technical complexity in implementation. It takes a particular type of fresh, audacious thinking to even conceive of a moonshot, and an amazing team with passionate members to go for it. 

Katy is also our Moderator for the morning on Friday at the Industry Hub.

@TeamExponent | TeamExponent.com | Exponential Education

Experts
avatar for Katy Kasmai

Katy Kasmai

Founder | Engineering PM, Team Exponent, Inc | Google, Inc
Katy Kasmai is the Founder of Team Exponent, building high-impact teams for 10x Moonshots, and a senior Engineering PM at Google, Inc. She is passionate about 10x thinking, moonshots, sustainability and the pursuit of change and innovation. Katy develops and executes strategies to... Read More →



Friday May 6, 2016 9:15am - 9:25am
NYIT AOB 1871 Broadway, New York, NY 10023

9:25am

Why Would You Can’t
The thing that most often holds us back isn’t a temporary creative block, lack of opportunity or lazy collaborators. We’ve seen the enemy, and it is us. Kim Alpert, award winning creative and digital rabble-rouser, will explore and expose the ridiculousness of subjectively deciding your own limits. Through her own personal stories – from murderous on-set rampages and agoraphobia to personal losses – she’ll illustrate how a “why would you can’t” approach calls bullshit on seemingly intractable creative limitations. Outcomes can be shaped by your approach — take one that’s unafraid of deadlines and unapologetic about your needs.

Experts
avatar for Kim Alpert

Kim Alpert

Director of Creative Technology, DCI-Artform
Kim believes, first and foremost, in human-centric design and integrating technology with strategy in her time-based work.With a background in fine art, music, and carpentry Kim brings an attention to detail and diverse styles to both her video installation and advertising work. Kim’s... Read More →

Partners
D

DCI-Artform

DCI-Artform combines Retail Science, marketing strategy and over 70 years of developing in-store experiences globally to deliver proven, integrated solutions that impact consumers’ relationships with brands, both physically and emotionally. Our solutions drive specific behavior... Read More →


Friday May 6, 2016 9:25am - 10:10am
NYIT AOB 1871 Broadway, New York, NY 10023

10:15am

The Art of Messing with People

Why can’t a sword be used to create an art piece? What if spirit animals followed you on a bike ride? Shouldn’t a pool light up with animations when you jump in? At Red Paper Heart, these are the odd questions that they ask each other – and they’re about playing with users expectations of physical objects. Enter the transformative world of interactive installations. Responsive technology can redefine the rules for even the simplest of objects by changing their function. Deftly alternating between gratifying and confounding deep-seated expectations can create surprising moments of delight. In this session, Daniel will talk about swords, music boxes and how they created surprisingly immersive art installations with them. And why cats can’t hold swords.


Experts
avatar for Daniel Scheibel

Daniel Scheibel

Co-Founder / Tech Director, Red Paper Heart
As a founding partner of Red Paper Heart, Daniel leads a team of creative coders who combine physical and digital art to build fun, honest experiences. Daniel’s unique understanding of interactive animations is coupled with an appreciation for quality design. He has created award-winning... Read More →

Partners
avatar for Red Paper Heart

Red Paper Heart

Red Paper Heart is an art studio composed of designers and coders who work together to combine interactivity and animation. We are passionate about finding ways to connect objects, spaces and people to create fun, honest experiences.


Friday May 6, 2016 10:15am - 10:35am
NYIT AOB 1871 Broadway, New York, NY 10023

1:00pm

The Edward M. Kennedy Institute: A Massively Multiplayer Museum
A behind the scenes look at how we designed and implemented the Edward M. Kennedy Institute for the United States Senate. We will also cover practical considerations for designing a robust, interactive storytelling experience including: systems architecture, collaboration process, user journey mapping, content development, and multimedia integration.

Experts
avatar for Caleb Johnston

Caleb Johnston

Director, Design Technology, Intersection
Caleb Johnston is head of Design Technology at Intersection (formerly Control Group) and currently serves as Director of Software Engineering on LinkNYC. He has 12+ years of hands-on experience creating a wide range of applications for large format video playback and programming... Read More →

Partners
avatar for Intersection

Intersection

Intersection is a technology and media company redefining the urban experience.


Friday May 6, 2016 1:00pm - 1:30pm
NYIT AOB 1871 Broadway, New York, NY 10023

1:35pm

The Personalization of Spatial Experience

We think of ourselves as physical beings inhabiting a physical world - and yet we are discovering that our awareness, our communication, and the activities we engage in are increasingly in the digital world. 

Over the coming 10 years, we will experience the merging of digital and physical into a connected experiential environment that anticipates our needs and desires, automatically configures the spaces we inhabit and interacts in personalized ways with each of us as we move through this environment. Moreover, we will cease to use the term “digital” as it will no longer add any meaning to our always-online, always-connected way of life. 
 
In this talk, Neil will explore pertinent current and near-future trends and innovations, extrapolate what we can expect to emerge over the coming 10 years and beyond, and provoke conversation around how our practices will evolve to enable the creation of this future. 


Experts
avatar for Neil Redding

Neil Redding

Director of Emerging Technology, ThoughtWorks
Neil is a seasoned creative technologist, experience director, strategic visionary and digital champion with over two decades of work across industries, regions and cultures. Propelled by insatiable curiosity, Neil has developed software for leading technology firms, driven the... Read More →


Friday May 6, 2016 1:35pm - 1:55pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:00pm

Meeting the Devil at a Crossroads
Stories are the oldest common ground that drives our fascination with new and unknown territories. A myth of an old time artist tells that he sold his soul to the devil at a crossroads to achieve his exceptional talent to entice audiences.

When the National Blues Museum (recently launched in Saint Louis) approached the digital group at G&A to tell the story of the Blues, we were looking for this extra measure, to bring museum visitors a step closer to feeling the Blues, through a series of interactive experiences.

This is the old story of the Blues, and the new story of how it's reborn in the process of envisioning and designing experiences that weave technology and non-technology objects into one canvas, and bring people into the story as creative participants.

Experts
avatar for Eyal  Ohana

Eyal Ohana

Director of User Experience, Gallagher & Associates
Eyal Ohana is a designer of interactive experiences and installations, with deep roots in animation, motion design, film and storytelling. As Experience Design Director at the G&A digital media group, Eyal leads experience and interaction design for multi platform interactive environments... Read More →

Partners
avatar for Gallagher & Associates

Gallagher & Associates

Gallagher & Associates is a design firm specializing in museum master planning, museum exhibition design, wayfinding/signage, museum branding, and donor recognition. The firm has been recognized repeatedly over the years for its creativity and collaborative working style. Gallagher... Read More →


Friday May 6, 2016 2:00pm - 2:20pm
NYIT AOB 1871 Broadway, New York, NY 10023

2:25pm

Empathic Experience Design
Over the last half decade, interactive project director Keeli Shaw has managed large-scale interactive projects, all very unique, from concept through to installation. She will reveal the behind-the-scenes process and myriad challenges that Local Projects has faced through UX, design, development, integration and installation. The highs, lows, and final results of working on large scale interactive projects will be discussed. 

Experts
avatar for Keeli Shaw

Keeli Shaw

Project Director, Local Projects
During her time at Local Projects, Keeli Shaw has produced interactive projects ranging in scale from mobile applications to 40' interactive multi-touch micro-tile walls. She has overseen the design and development for projects including the BioDesign Studio (March 2016) and Body... Read More →

Partners
avatar for Local Projects

Local Projects

Local Projects is a media design firm for museums and public spaces. While innovation drives much of today’s design, we’re interested in creating projects that endure. We’re reinventing public space through media, creating meaning and connections in places as diverse as Memorials... Read More →



Friday May 6, 2016 2:25pm - 2:45pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:15pm

Embracing the Unknown: Audio for Emerging Media
We work at the intersection of art and commerce. In art and music, from the outset, the creator doesn’t know where he or she will end up. On the other hand, commercial clients expect predictable and quantifiable results, and aim to limit all creative, production and financial variables before a project begins. Fear of the unknown can destroy projects and waste everyone's time and money. We will discuss how to mediate art and commerce by embracing the unknown, and focusing on the process, rather than the result.

Experts
avatar for Wilson Brown

Wilson Brown

Creative Director/Partner, Antfood
Wilson is a creative director, composer and multimedia artist. After receiving a B.A. and M.A. from Brown University he has worked creating music, sounds and media in São Paulo and New York. He was awarded the Art Directors Club's "Young Guns 9", First Boards' Composer of the Year... Read More →

Partners
avatar for Antfood

Antfood

Antfood is a creative audio studio in New York and São Paulo. Through music and sound, we elevate the art and effectiveness of live-action, animation and immersive media. Antfood’s diverse teams collaborate in world-class studios to craft the best work – together. We are creative... Read More →


Friday May 6, 2016 3:15pm - 3:35pm
NYIT AOB 1871 Broadway, New York, NY 10023

3:40pm

The Power of Multi-Platform Experiences from VR to Live
This presentation will explore the possibilities of taking one creative theme and expressing it across multiple platforms. Using the multimedia show Bella Gaia as an example, where one core theme and story has been expressed and translated to 5 different platforms to experience in different ways: 1. Live performance, 2. Fulldome Planetarium, 3. Oculus VR, 4. a NASA Earth Science education program, 5. Symphonic Orchestra. The Oculus VR experience, and a live dance and interactive programming-art show "Origin Sessions" will be featured during Creative Tech Week. Programming artist Gordey Chernyi will join in the presentation.
Creative director and composer Kenji Williams will show why VR alone is not enough, and why the true power of virtual reality lies in the nexus of virtual and physical.

Experts
avatar for Kenji Williams

Kenji Williams

Creative Director and Composer, BELLA GAIA
Kenji Williams is a composer and director for multi-media live theater, immersive films, and interactive datavisualization. Named a "100 Top Creative" by Origin Magazine, a World Technology Network award finalist in Arts, Entertainment, & Education, and a Grammy voting member, Williams... Read More →

Partners
avatar for BELLA GAIA

BELLA GAIA

BELLA GAIA is an unprecedented audiovisual experience that combines NASA satellite imagery of Earth, time lapse nature photography, and cultural heritage footage with stirring live performances of music and dance from around the world. Full: bellagaia.com/about Kenji Williams is... Read More →



Friday May 6, 2016 3:40pm - 3:55pm
NYIT AOB 1871 Broadway, New York, NY 10023

4:00pm

Talk by Stacey Mulcahy
Experts
avatar for Stacey Mulcahy

Stacey Mulcahy

Senior Technical Evangelist, Microsoft
Stacey Mulcahy is a technical evangelist with Microsoft. Prior, she was the Lead Developer working with a variety of technologies at Big Spaceship, a digital agency based out of Brooklyn, NY. She volunteers with Code Liberation ( www.codeliberation.org), an organization of women that... Read More →

Partners

Friday May 6, 2016 4:00pm - 4:15pm
NYIT AOB 1871 Broadway, New York, NY 10023