Second Story- Sapient
Associate Creative Director
Adi is Associate Creative Director and Experience Designer at Second Story NYC. She designs innovative interactive experiences and responsive environments for brands and cultural institutions, leading efforts from conception through implementation.
Previously, Adi lead the design of interactive installations at the Rockwell Group Lab. Her work has been exhibited at museums and galleries worldwide, including MOMA.
Adi teaches at The Interactive Telecommunication Program (ITP, NYU) and at MFA in Design and Technology at Parsons The New School for Design. She studied and worked in 3 continents earning a BFA in product design from Bezalel Academy of Arts and Design (Israel), MS in design engineering from The University of Tokyo (Japan), and MPS from the Interactive Telecommunications Program, at New York University (USA).