Matt Powell is co-president at Kirshenbaum Bond Senecal + Partners (KBS) and the co-founder of Spies & Assassins, the creative technology division of KBS. He co-invented the KBS Test Kitchen, a unique partnership with PopSci that gives agency personnel access to the latest media tech innovations. Matt has helped to re-imagine the PUMA retail experience by creating the PUMA JoyPad, The PUMA Factory sneaker customization experience. He was also a core member of the team behind BMW’s iWindow to the Near Future, transforming live traffic on NYC’s 6th Avenue into BMWi concept electric vehicles, offering a glimpse into the future of driving. Spies & Assassins is a best-in-class software development, product development and digital production firm housed within a full-service agency that provides KBS with unrivaled technical depth. In the four years since its launch, Matt has built the team from 0 to ~100 people, grown revenue to contribute 10% of KBS's total and led the creation of award winning work for clients including BMW, JayZ, PUMA, Justin Bieber, JBL, Ludens, Google, and Keds. Prior to joining KBS, Matt co-launched Boston-based e-commerce boutique, MNET, where he led client relationships with Gillette, Oral-B, Hasbro, Baskin-Robbins, and Dunkin’ Donuts. An entrepreneur by background, Matt also co-founded Second Button, a web-based menswear haberdasher, and Ergo, a healthcare technology company.