Tobi Saulnier, as Founder and CEO of 1st Playable Productions, leads a game development studio that has created such hit games such as Club Penguin for the Nintendo DS, Ben 10 DS, Disney Princess DS, and a number of other DS games designed for very specific demographics ("kids' games", "girls' games", etc). The studio is also known for innovative gameplay, including networked features, downloadable content, and integration of real and virtual worlds. The studio also creates games for education and social change, including retail and research titles. Before joining the game industry, Tobi managed R&D in embedded and distributed systems at General Electric Research and Development, where she also led initiatives in new product development, software quality, business strategy, and outsourcing. An upstate NY native, she earned her BS, MS, and PhD in Electrical Engineering from Rensselaer Polytechnic Institute. Her current interest is in the area of social entrepreneurship and the challenges of creating a community-centric local small business that can be sustainable in an aggressive global market.